Consideration: Middle of the funnelĭo you want to deepen your relationship with potential customers and create interest? This style of video is known as ‘consideration’ content. Things like total views, 3-second views, and view duration are great markers of success. If you’re making an awareness video, then you’ll want to set targets that are related to the discovery of your brand, not sales. Awareness videos can also be useful for growing your audience. This is particularly good if you have a high value per sale or contract. Unbounce found that a video on your landing page can boost your conversion rate by up to 80%.ĭo you want to introduce your brand to more people and begin a long term marketing relationship with your customers? This goal is often known as ‘awareness’.They also discovered that nearly 50% of internet users look for videos related to a product or service before visiting a store.HubSpot found that 72% of customers would rather learn about a product or service by way of video.But do people want to watch video marketing? Turns out they do. In combination, these developments mean that video is now easier to make than ever and is more popular to watch than ever. Why every business needs to market with video At the same time, the popularity of video-based platforms like YouTube, Snapchat, and Tik Tok have exploded and become staples of online video consumption. To meet this growing demand, Facebook, Instagram, Twitter, and LinkedIn have all become ‘video first’ and created new video-friendly placements like ‘live’ broadcasting, and ‘stories’. YouTube states that its users view more than 1 billion hours of video each day on the platform.
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Google’s research shows that 6 out of 10 people would rather watch online videos than television.Hubspot found that 78% of people watch online videos every week, while 54% watch videos every day.The internet is littered with video marketing stats that all point to the same thing: video is the future of marketing. While we can’t promise video is a good fit for every scenario, we can say using video strategically will 100% up your marketing game. Is video always a good fit for marketing? We tested a video ad against a text ad on Facebook and found that the video got 480% more clicks, was 497% cheaper per click, and cost 280% less per lead.We found the same thing in a recent experiment. Social media platforms have discovered that video drives far more engagement than text and image-based posts. The other major factor which has fueled the rise of video marketing is demand on social media.
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Feel free to try it for yourself with a Biteable template. Today, it’s possible to make a studio-quality video online in under 15 minutes, without creative skills or a large budget. In the past, cost was one of the main things that prevented access to video marketing.
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